National Marketing Manager
Salary: £60000.00 - £70000.00 per annum
Job type: Permanent
Company: Hays
Contact: Mike Lloyd
Ref: Totaljobs/1359411
Job ID: 49786770
An exciting opportunity has arisen with one of our clients and one of Sub-Sahara Africa's biggest soft drink bottling operations. Currently employing over 5,000 staff and with over 16 manufacturing plants located in Nigeria, Tanzania and Ghana. The company have grown considerably over the years and intend to expand its bottling operations into other African countries. In Tanzania where they acquired a local business in 2005 the company have taken market leadership across major cities in the country including Dar es Salaam.
They currently have a requirement for a National Marketing Manager to be based in their Head Office in Da es Salaam, reporting to the Country CEO your main focus will be to develop a high quality and cost effective marketing strategy, in liasion with PBI and the agency, and execute the same through the available resources, within the specified budgets and timelinmes, with a view to attain the volume and market share objectives.
Specific duties and responsibilities:
MARKETING:
q Prepare the Annual Operating Plans for the Marketing Function and obtain the CEO'S approval.
q Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions.
q Maintain market intelligence of competitor's activities, their dealer consumer and customer promotions, new launches and recommend line of action.
q Plan and control the Marketing Operations under strict Budgetary Controls.
q Drive innovation agenda based on changing consumer trends.
q Prepare Performance Appraisal reports for those first line personnel who report direct.
ADVERTISING & PROMOTIONS:
q Formulate for discussion with the General Managers/Regional Heads of Sales and consolidate after agreement a company Advertising and Promotion Policy for approval by the CEO
q After corporate approval, implement in the most effective and cost beneficial manner achieving the strategic objectives.
q Determine the need , objectives and actions for both consumer and customer (pull and push) promotions and develop programs to achieve the said specific goals.
q Develop standards to ensure effective and measurable in store execution Coolers, DPP's , In store signs, etc.
Full company benefits, including taxfree offshore salary, local living allowance, furnished housing, plus full time maid for cooking and cleaning. Company car and driver, medical, annual leave and travel, school fees for children under 18 years of age, club membership.
Full job description available on request
MINIMUM EDUCATION:
First Degree in reputable University and excellent track record in high profile company in beverage industry, preferably Soft Drinks or any FMCG.
MINIMUM EXPERIENCE:
Twelve (12) years experience in Sales and Marketing, with latter years at executive level of management within multi-national or other major company of substantial size and turnover. Hands on experience in Operational Marketing will be a distinct advantage.
SPECIAL SKILLS & ABILITIES:
q High level of appreciation of marketing techniques and sales operations.
q Excellent communication skills and interpersonal relationships.
q Flair for team building and motivation of staff.
q Strong character and leadership qualities.
q Analytical skills.
q Presentation skills.
q Negotiation skills.
Hays International is a trading division of Hays Specialist Recruitment Limited and acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk
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http://www.totaljobs.com/JobSeeking/National-Marketing-Manager---FMCG_job49786770
